diff --git a/session_bot/bot.py b/session_bot/bot.py
index 83d5891..238806f 100644
--- a/session_bot/bot.py
+++ b/session_bot/bot.py
@@ -2,6 +2,7 @@ from __future__ import annotations
 
 import asyncio
 import logging
+import re
 from typing import Any
 
 from aiogram import Bot, Dispatcher, F, Router
@@ -105,12 +106,29 @@ def get_actor_runtime_state(actor: dict[str, Any], state_storage: JsonStateStora
 
 
 def extract_template_text(message: Message) -> str | None:
+    if message.text and message.text.startswith("/post "):
+        return message.text.split(maxsplit=1)[1]
+
     source = message.reply_to_message or message
     if source.text:
         return source.md_text
     return None
 
 
+def normalize_template_placeholders(template: str) -> str:
+    normalized = template
+    normalized = re.sub(r"\\\{\\\{\s*actors\s*\\\}\\\}", "{{actors}}", normalized, flags=re.IGNORECASE)
+    normalized = re.sub(r"\{\{\s*actors\s*\}\}", "{{actors}}", normalized, flags=re.IGNORECASE)
+    normalized = re.sub(
+        r"\\\{\\\{\s*hidden_link\s*\\\}\\\}",
+        "{{hidden_link}}",
+        normalized,
+        flags=re.IGNORECASE,
+    )
+    normalized = re.sub(r"\{\{\s*hidden_link\s*\}\}", "{{hidden_link}}", normalized, flags=re.IGNORECASE)
+    return normalized
+
+
 async def safe_edit_message(callback: CallbackQuery, text: str, reply_markup=None) -> None:
     try:
         await callback.message.edit_text(
@@ -189,7 +207,7 @@ async def apply_status_update(
 
 def save_post_template(state_storage: JsonStateStorage, template: str) -> None:
     payload = state_storage.load()
-    payload["template"] = {"text": template}
+    payload["template"] = {"text": normalize_template_placeholders(template)}
     state_storage.save(payload)
 
 
@@ -254,10 +272,14 @@ async def post_handler(
 
     template = extract_template_text(message)
     if template is not None:
-        save_post_template(state_storage, template)
+        normalized = normalize_template_placeholders(template)
+        save_post_template(state_storage, normalized)
         await state.clear()
-        if "{{actors}}" not in template:
-            await message.answer("Шаблон сохранен, но в нем нет {{actors}}.")
+        if "{{actors}}" not in normalized:
+            await message.answer(
+                "Шаблон сохранен, но в нем нет {{actors}}.\n"
+                "Плейсхолдер должен быть именно {{actors}} в любом регистре."
+            )
             return
         await message.answer("Шаблон поста сохранен.")
         return
@@ -465,11 +487,15 @@ async def post_template_handler(
         await message.answer("Нужен текстовый шаблон. Перешлите текстовый пост или отправьте текст.")
         return
 
-    save_post_template(state_storage, template)
+    normalized = normalize_template_placeholders(template)
+    save_post_template(state_storage, normalized)
     await state.clear()
 
-    if "{{actors}}" not in template:
-        await message.answer("Шаблон сохранен, но в нем нет {{actors}}.")
+    if "{{actors}}" not in normalized:
+        await message.answer(
+            "Шаблон сохранен, но в нем нет {{actors}}.\n"
+            "Плейсхолдер должен быть именно {{actors}} в любом регистре."
+        )
         return
 
     await message.answer("Шаблон поста сохранен.")